In just two years, Roongta Cinemas has emerged as a powerhouse in the Indian cinema exhibition industry, revolutionizing movie-watching with state-of-the-art infrastructure, unparalleled audience engagement, and industry-leading marketing strategies. As it celebrates its 2nd anniversary, Roongta Cinemas reflects on a journey marked by rapid expansion, groundbreaking promotions, and prestigious industry recognition.
At the helm of Roongta Cinemas are Managing Director Ankur Roongta and CEO Sanjay Barjatya, two visionaries who have redefined how movies are presented and marketed in India. Their leadership has transformed Roongta Cinemas into a name synonymous with premium experiences, strategic brand collaborations, and consumer-first innovations.
Industry Recognition: Best Multiplex & Fastest Growing Cinema Chain
Roongta Cinemas' rapid ascent has been recognized at the highest levels. In 2023, it was awarded ‘Best Multiplex’, a testament to its world-class infrastructure and customer satisfaction. In 2024, it was honored as ‘Fastest Growing Cinema Chain’ at the Big Cine Awards, solidifying its status as a dominant force in the industry.
These accolades reflect not only Roongta Cinemas' exceptional service but also its disruptive approach to marketing and movie promotions, which have set new standards in the industry.
Expanding Footprint Across India
With a strong presence in Surat, Gandhidham, Ghaziabad, Muzaffarnagar, and its latest venture in Namapalli, Hyderabad, Roongta Cinemas is rapidly expanding into key markets with 50 screens due to be launching FY 25 26. Each location is designed to redefine the cinema experience, featuring cutting-edge projection systems, immersive sound technology, and a deep understanding of audience preferences.
Redefining Movie Marketing & Promotions
What sets Roongta Cinemas apart is its ability to integrate marketing seamlessly into the cinema experience. It has pioneered:
Innovative Film Promotions: From immersive events to digital campaigns, Roongta Cinemas has transformed film marketing, ensuring maximum audience engagement.
Credit Slate Presence: The brand has gained recognition as a marketing and distribution powerhouse, with its name appearing in the credit slates of almost every major Bollywood and Hollywood release, signifying its influence in the industry.
Consumer-First Campaigns: Engaging storytelling, digital activations, and interactive experiences ensure that every movie promoted by Roongta Cinemas receives the visibility it deserves.
Creating a Strong Community & Industry Impact
Roongta Cinemas has bridged the gap between audiences, influencers, and film studios, making it more than just a cinema chain—it’s a cultural hub. Some of its standout initiatives include:
Exclusive Events & Premieres: Hosting special screenings, open mics, and stand-up comedy nights to drive footfalls and brand loyalty.
Innovative Outdoor & Digital Marketing: Leveraging strategic placements, social media virality, and experiential marketing to maximize film awareness.
The Road Ahead: Elevating the Cinema Experience
As Roongta Cinemas moves into its third year, it continues to push boundaries with expansions, new technology integrations, and deeper partnerships within the entertainment ecosystem. With an unwavering commitment to innovation and marketing excellence, the brand is set to redefine the future of cinema exhibition in India.
Celebrating Two Years of Cinematic Brilliance
Roongta Cinemas' 2nd anniversary is a celebration of vision, growth, and industry transformation. Led by Ankur Roongta, and supported by a rapidly growing audience base, it has not only changed the way films are watched but also how they are marketed and experienced.
The journey has been dynamic, disruptive, and inspiring, and the future holds even greater promise. Here’s to two years of success, countless memories, and an exciting future ahead—because at Roongta Cinemas, the magic of movies never stops!
