Mumbai (Maharashtra) [India] : Rajasthani cinema is making its presence felt on the global digital stage with ‘Omlo’, which has emerged as the No. 1 trending film on Waves OTT. Since its release on the platform on 3 July, the critically acclaimed film has maintained a top position for the past two weeks, attracting audiences across India and international markets.

The film has now reached viewers in more than 120 countries worldwide, marking a significant milestone for a regional-language film. Adding to its growing recognition, ‘Omlo’ has also earned an impressive IMDb rating of 8.2, reflecting the strong appreciation it has received from audiences.

Directed by Sonu Randeep Choudhury, ‘Omlo’ had its grand world premiere at the Cannes Film Market last year, where it received appreciation from international trade representatives, cinema enthusiasts and members of the film fraternity. The film has since continued its successful journey across various platforms and film circuits.

‘Omlo’ has also established an impressive record on the awards circuit, winning 24 awards across various categories at national and international platforms. The recognition further underlines the film’s artistic vision, storytelling and technical excellence.

Set against the cultural and social backdrop of Rajasthan, ‘Omlo’ is an emotionally driven story that explores human relationships, aspirations, struggles and the complexities of life. The film combines the rich cultural texture of Rajasthan with a deeply human narrative, bringing together emotion, drama and social realities.

With its rooted storytelling and authentic portrayal of characters, ‘Omlo’ goes beyond being a regional film and connects with audiences through universal emotions. The film’s journey from the Cannes Film Market to its successful digital run on Waves OTT reflects the growing reach and acceptance of Indian regional cinema among global audiences.

The film stars Shambho Mahajan, Sonu Randeep Choudhury and Sonali Sharmistha in pivotal roles.

‘Omlo’ is produced by Rohit Makhija, Manish Goplani, Neha Pandey and Sonu Randeep Choudhury.

The film features cinematography by Wilson Rabinse, while Navneet Kumar Sinha has handled the editing. The haunting background score has been composed by Devendra Bhome. The music is composed by Gazi Khan Barna and Bhuvan Ahuja, with lyrics penned by director Sonu Randeep Choudhury.

With its continued No. 1 trending position on Waves OTT, availability across more than 120 countries, an IMDb rating of 8.2 and 24 awards to its credit, ‘Omlo’ is emerging as a notable success story for Rajasthani cinema and demonstrating the growing global appetite for regional Indian storytelling.

Mumbai  :  After emerging as one of the most-watched Marathi originals on Ultra Jhakaas OTT, Saubhagyawati Sarpanch is back with a bigger, bolder second season. The trailer and poster of the much-awaited Marathi web series were unveiled today, promising a gripping blend of village politics, power struggles, social issues, and women-led leadership. The new season will premiere exclusively on Ultra Jhakaas OTT from July 24, 2026.

The first season struck a chord with audiences for its inspiring story of Awali, an ordinary village woman who rose to become Sarpanch and challenged deep-rooted social norms. Season 2 picks up where that journey left off, with Awali facing her toughest test yet with introduction of character called Nana, her political rival as political conspiracies, misinformation, fractured relationships, and the growing water crisis threaten both her leadership and the future of her village.

The newly launched trailer hints at a high-stakes battle where power clashes with integrity, personal ambition collides with public welfare, and every decision carries lasting consequences. As trust begins to erode, Awali must once again prove that true leadership is built not on authority, but on courage, honesty, and resilience.

Headlined by Devika Daftardar in the lead role, the series also stars acclaimed Marathi actors Kishore Kadam, Milind Shinde, Ashwini Kulkarni, and a strong ensemble cast. Directed by Santosh Kolhe, Saubhagyawati Sarpanch – Season 2 continues to blend emotionally engaging storytelling with socially relevant themes rooted in rural Maharashtra.

Speaking about the new season, Sushilkumar Agrawal, Founder & CEO, Ultra Media & Entertainment Group, shared "The overwhelming response to the first season reaffirmed that audiences are embracing Marathi stories that are authentic, meaningful, and entertaining. With Season 2, we have expanded the narrative with higher emotional stakes and relevant issues such as grassroots governance, water conservation, and women-led leadership. We believe the new season will resonate with audiences across Maharashtra and the global Marathi diaspora."

With successful originals like IPC, Raakh, Khotachiwadi, 8 Waajun 13 Minite, and now the return of one of its flagship franchises, Ultra Jhakaas OTT continues to strengthen its position as a leading destination for original Marathi entertainment.

Written, directed, and produced by Yuvraaj Parashar, Gudhal is a poignant drama that explores the hidden realities of old-age homes and the silent pain of abandonment. Through an emotionally compelling narrative, the film delves into themes of family, dignity, loneliness, and the enduring need for love and compassion, encouraging audiences to reflect on their relationship with the elderly.

The film features a stellar ensemble cast comprising Mona Ambegaonkar, Pooja Singh, Shahbaz Khan, Sunita Rajwar, Jasvir Kaur, and Sudha Chandran, whose powerful performances bring authenticity, sensitivity, and emotional depth to the story.

Sharing his thoughts on the film’s release, Yuvraaj Parashar said:

“Gudhal is a story that has been very close to my heart from the very beginning. As a writer, director, and producer, my intention was to create a film that not only tells an engaging story but also sparks meaningful conversations about how we care for and value our elders. I hope the film touches hearts and stays with audiences long after they have watched it.”

The film’s trailer and promotional campaign generated considerable interest for their emotional storytelling and socially relevant subject. Now available across multiple OTT platforms, Gudhal reaches a wider audience with its heartfelt narrative and powerful message.

As content-driven cinema continues to thrive in the digital space, Gudhal stands out for its honest portrayal of aging,

familial relationships, and the emotional consequences of neglect. Combining sensitive storytelling with memorable performances, the film offers a moving cinematic experience that resonates across generations.

Gudhal is now streaming on Hungama, Airtel Xstream, Tata Play Binge, and Watcho.

Trailer link - https://www.youtube.com/watch?v=IqKmLF8EGzY

Watch full film here - https://www.hungama.com/movie/gudhal/124824755/

What makes Vrushab particularly suitable for OTT platforms is his ability to create impact without appearing overdramatic. In the world of streaming content, where close-up performances and subtle expressions matter more than exaggerated reactions, his calm confidence and expressive personality work strongly in his favour. Whether through candid appearances, social media videos, or public interactions, Vrushab carries an effortless charm that instantly captures attention.

Industry observers believe that modern OTT audiences prefer personalities who feel real, stylish, and emotionally relatable at the same time. Vrushab Khadtale reflects exactly that balance. His confident body language, sharp fashion sense, and fitness-driven image add to his strong visual identity, while his grounded and natural vibe makes him easily relatable to younger viewers.

Another major reason why Vrushab fits perfectly into the OTT space is his “main character” energy. Even in simple appearances, he manages to hold attention without trying too hard, which is considered one of the biggest strengths for actors and personalities entering the streaming world today. OTT platforms thrive on strong screen personalities who can keep viewers engaged through presence alone, and Vrushab naturally carries that quality.

As digital entertainment continues to evolve and audiences search for fresh faces with authentic appeal, Vrushab Khadtale’s growing popularity and naturally engaging aura position him as one of the promising personalities to watch out for in the OTT space.

●        The web series is breaking regional industry records upon its release.

●        Four episodes were released on the first day, and now two new episodes will be released every Friday. The web series consists of 26 episodes.

●        The new season will feature a fun competition between the Videshi and Desi Bahus, with prominent comedy stars from Haryana working on the cast.

The immensely popular web series "Videshi Bahu" is back with its second season. STAGE App has released "Videshi Bahu - Season 2." After the immense popularity of the first season, viewers have been waiting for its sequel for a long time. This time, the story will be even more entertaining, complex, and filled with a desi twist. In this new season, powerful actors like Rajesh Singhpuria, Jagbir Rathi, Naveen Naru, Irina, ND Anushka, Jogendra Kundu, Rambir Aryan, Rajkumar Dhankhar, and Reena Balhara will once again provide viewers with a dose of laughter and drama with their hilarious performances. Four episodes of this web series were released simultaneously on the first day, and now two new episodes will be released every Friday. Significantly, this web series has received immense love from viewers since its first day and has broken all records in the regional industry.

A dose of comedy every Friday, in a desi style:

'Videshi Bahu - Season 2' is being released in an episodic format. New episodes will be available every Friday on the STAGE App, keeping viewers engaged with laughter, drama, and new relationship complexities. The creator of this web series is Mohit Bharti, who also created the first season. Mohit Bharti says that the first season of Videshi Bahu was a huge hit, and viewers have been eagerly awaiting its second season ever since. The second season has been expanded to meet audience demand. The new season features a total of 26 episodes, providing viewers with a double dose of comedy every week.

When two daughters-in-law are face-to-face... and the poor husband is caught in the middle:

While the clash between the foreign daughter-in-law and the Indian family brought laughter to the audience in the first season, the story takes a more serious turn in Season 2. Now, the issue is not just about culture, but love, tradition, and rights. On one side is the foreign daughter-in-law's wisdom and modern thinking, while on the other, the Indian daughter-in-law's rights, stubbornness, and village traditions. In the middle is Azad—caught between two daughters-in-law, finding himself in new trouble every day.

Story: A desi twist, a foreign shock, and a burst of comedy

'Videshi Bahu - Season 2' is a story that explores the complexities of relationships with a lighthearted humor. This is a story of desi versus videshi, where every decision upsets someone. Each episode brings new misunderstandings, hilarious conflicts, family pressures, and a powerful punch of desi comedy, giving viewers a completely relatable and entertaining experience.

A story rooted in Haryanvi soil, reaching every home:

The biggest strength of this web series is its desi roots. The village streets, the domestic squabbles, the taunts between mother-in-law and daughter-in-law, and the husband's helplessness are all depicted in a way that Haryana audiences can relate to. India's first dialect-based OTT platform, STAGE App, is continuously reinventing Haryanvi content. 'Videshi Bahu - Season 2' furthers STAGE's vision of presenting global entertainment in the local language. According to the STAGE App team, “Videshi Bahu is not just a comedy, it is the story of every household in Haryana.

Season 2 is going to bring more laughter, drama and entertainment to the audience than ever before.”

Promo Link : https://youtu.be/KZ8yoKECAgY

Ultra Play’s September slate brings fresh, Hindi-only crime thrillers to the screen 

 Mumbai (Maharashtra) [India], September 16 : This week, Ultra Play – India’s only Hindi-exclusive OTT platform – is having a hard-hitting September with the World Digital Premieres of Ultra Play Original movie Khalnigranaaya and crime thriller original series, IPC: The Ratnagiri Files. 

Starring Dayanand Shetty, popularly known as Daya from his work in the CID TV Series, Khalnigranaaya is a gripping crime thriller that delves into the dark corners of the human psyche. Directed by Sumesh N. Pillai, a story of a committed ACP who faces his toughest challenge as his newly born child is kidnapped by anonymous culprits. Racing against them, he strives to reclaim his baby safely. Premiering on 19th September, the movie is sure to keep the audience on the edge of their seats with the thrill-a-minute story. 

The film also stars Neetha Shetty, Palak Singh, and Ashutosh Pandey. Their intense performances bring the story’s pain, rage, and resilience to life. 

On the other side, IPC: The Ratnagiri Files is now playing on Ultra Play OTT, which stars acclaimed Marathi actor Kishor Kadam. The gripping crime thriller dives deep into the dark corners of rural crime and societal apathy. 

Directed by Rajesh Chavan, IPC: The Ratnagiri Files unravels with the brutal assault of a 20-year-old girl during Shimgotsav in a remote Konkan village. The incident triggers a chain of shocking events that expose the disturbing underbelly of rural communities, systemic neglect, and the horrifying truths that many prefer to ignore. 

Kishor Kadam leads a stellar ensemble cast featuring Devika Daftardar, Abheney Saawant, Rajendra Shisatkar, and Suresh Vishwakarma, whose intense performances bring the story’s pain, rage, and resilience to life. 

Speaking about the September launches, Mr. Sushilkumar Agrawal, CEO of Ultra Media & Entertainment, shared, ”Cinema must not shy away from telling uncomfortable stories. Ultra Group is coming out with original Movie and web series content for Ultra Play. This is a step in the right direction for Ultra Group so we can get a wide range of gripping content for our audiences.” 

Ultra Play offers over 2,000 Hindi films and series, making it the largest platform dedicated exclusively to Hindi cinema. From timeless classics to ’90s nostalgia and contemporary hits, Ultra Play is where audiences can stream bold, diverse, and meaningful stories anytime, anywhere. 

The movie and web series premiere only on Ultra Play. 

The clash erupted when Aarush’s temper flared, crossing into what many described as unacceptable aggression toward Arbaz. Refusing to be rattled, Arbaz addressed the situation with calm authority, delivering a pointed reality check. “Nothing can come above respect. You can fight the game, but don’t fight dignity. Don’t cross your line, you Delhiite,” he said, calling out Aarush’s attitude rather than his origins. The remark cut through the tension, highlighting the importance of maintaining respect even in the high-stakes environment of Rise and Fall.

Arbaz further solidified his stance, stating, “I won’t be shaken by violence or personal attacks. I stand for respect, and if you lose that, you lose everything.” His words resonated deeply, showcasing a strength rooted in restraint and principle rather than retaliation. The exchange, captured in a viral clip, has sparked a wave of support on social media, with fans lauding Arbaz’s poise and dubbing his response “the clapback of the season.” Comments like “Arbaz showed true class” and “Respect over rage!” flooded platforms, reflecting admiration for his ability to rise above Aarush’s volatility.

Rise and Fall divides contestants into Rulers and Workers, with Arbaz currently among the Rulers alongside Kiku Sharda, Dhanashree Verma, and others, while Aarush hustles as a Worker with Arjun Bijlani and Kubbra Sait. The show’s format, which tests strategy and teamwork, has amplified tensions, but Arbaz’s handling of this confrontation underscored his leadership qualities. His refusal to engage in Aarush’s aggression highlighted a key truth: in a game of power, respect is the ultimate currency.

As Rise and Fall continues to captivate audiences on Amazon MX Player and Sony Entertainment Television, Arbaz Patel’s stand has cemented his reputation as a formidable contender. By choosing dignity over chaos, he not only won the moment but also the respect of viewers worldwide, proving that true strength lies in staying grounded under pressure.

The Red Room, the show’s first major test, pushed contestants beyond physical strength, demanding sharp judgment and trust. Kiku, alongside entertainment journalist Nayandeep Rakshit and wrestler Sangeeta Phogat, faced a critical decision involving two suitcases: a golden one containing ₹5 lakh and a silver one with ₹1 lakh. In a moment charged with tension, both Nayandeep and Sangeeta placed their faith in Kiku, handing him the golden suitcase. This pivotal choice not only awarded him the larger cash prize but also elevated him to the coveted status of “Ruler.”

As a Ruler, Kiku earned a spot in the opulent penthouse, complete with immunity from elimination—a significant advantage in the cutthroat competition. His rise showcased a side of Kiku that extends beyond his comedic persona, known from shows like The Kapil Sharma Show. Contestants clearly saw him as a trustworthy leader, capable of wielding power with integrity. Yet, Kiku remained true to his roots, diffusing tension with timely humor and maintaining a lighthearted presence, even as the stakes soared.

The first episode concluded with Kiku basking in the penthouse’s luxury, while others toiled in the basement, highlighting the show’s stark divide. His immunity offers a temporary shield, but Rise & Fall promises unpredictable twists, leaving viewers wondering if Kiku can sustain his reign. The golden suitcase symbolized more than a financial win—it marked Kiku’s emergence as a strategic player with the potential to dominate the game.

Fans of the comedian, adored for his warmth and relatability, are buzzing with excitement over his strong start. Social media platforms like X are abuzz with reactions, praising Kiku’s ability to balance humor with leadership. As the competition unfolds, all eyes are on whether Kiku can maintain his position or if the pressures of power will test his golden streak.

With Rise & Fall blending strategy, alliances, and high-stakes challenges, Kiku Sharda’s journey is off to a remarkable start. Will his charm and quick thinking keep him at the top, or will the game’s twists challenge his rule? As the show progresses, Kiku’s fans and new viewers alike are eager to see how this comedic powerhouse navigates the rollercoaster of Rise & Fall. 

Patel’s enthusiasm for Rise & Fall is palpable. “I’m back with a bang, ready to face challenges and play with other contestants. It’s going to be a thrilling ride,” he declared, signaling his intent to dominate the competition. The show, streaming free on Amazon MX Player from September 6, 2025, divides its 16 celebrity contestants into two contrasting groups: the privileged “Rulers” in a lavish penthouse and the struggling “Workers” in a bare-basics basement. This unique format, mirroring societal divides, promises intense tasks, strategic gameplay, and raw drama—perfect for Patel’s competitive spirit and charismatic persona.

Patel’s past stints on reality TV have showcased his ability to blend charm with strategy, earning him a dedicated following. His confident entry into Rise & Fall, marked by a striking half-and-half look in promotional materials, hints at the show’s theme of duality between power and struggle. Fans are already buzzing on platforms like X, particularly after Patel’s playful Instagram caption: “Nikki ke dil ko jeet liya ab show ko bhi jeetne aaya hun” (I’ve won Nikki’s heart, now I’m here to win the show). This nod to his relationship with actress Nikki Tamboli, who fiercely defended him against online trolls, has only amplified the hype around his participation.

The show’s eclectic lineup, including stars like Arjun Bijlani, Kubbra Sait, and Kiku Sharda, ensures a clash of personalities that Patel is well-equipped to navigate. His prior reality TV experience gives him an edge in handling alliances, rivalries, and unpredictable twists. A recent verbal spar with fellow contestant Aarush Bhola, where Patel’s cheeky taunts were met with sharp comebacks, hints at the fiery confrontations to come. Industry insiders predict Patel’s natural charisma and strategic mindset will make him a standout contender.

As Rise & Fall unfolds with daily episodes at noon, audiences are eager to see if Patel can live up to his bold promise and emerge as a dominant force. Will his infectious energy and calculated moves secure him a place among the Rulers, or will the game’s relentless challenges test his resolve? With anticipation at a fever pitch, Arbaz Patel’s return to reality TV is set to be a spectacle of ambition, drama, and unmissable entertainment.

The photos, shared on her Instagram account, quickly went viral. Fans were quick to point out that the two appeared to be in a production-like setting, fueling widespread speculation that they could be working on a secret project together.

Although neither Gargi nor Aryan has addressed the speculation, the pictures have been enough to send fans into a frenzy. Within minutes of the upload, comment sections were filled with excitement. One follower wrote, “Can’t wait to see you both on screen,” while another added, “This duo is going to be fire!”

For Gargi Kundu, keeping her projects under wraps has become something of a signature. She is known for surprising fans with announcements only when the timing feels right. Aryan Khan, meanwhile, has largely stayed away from acting despite being one of the most watched star kids in the country. His rare public appearances always create curiosity, and this collaboration buzz has only intensified that intrigue.

The possible pairing is being seen as particularly exciting by fans, who believe that it could bring a fresh energy to the screen. Gargi’s growing popularity and Aryan’s high-profile lineage make the speculation even more compelling.

What makes this moment stand out is the power of social media to spark conversation. Without an official statement, just a handful of photos have been enough to capture national attention, generate headlines, and stir anticipation for a project that may or may not even exist.

If the whispers turn out to be true, it could mark Aryan Khan’s first big step into the entertainment industry while giving Gargi a chance to expand her already loyal fan base. Either way, the buzz has set the stage for a potential announcement that fans are now eagerly awaiting.

Until then, the mystery remains. But one thing is certain—Gargi Kundu’s Instagram post has successfully built intrigue, created momentum, and left fans counting the days until more details emerge.

At its core, Frozen Feelings narrates the touching story of Dr. Prerna, a dedicated cardiologist, and her unwavering bond with her mother. Rohan Rajput delivers a compelling performance as  parallel lead in the series Dr Rishabh ,whose character adds emotional gravity and complexity to the plot.

In an exclusive conversation, Rohan Rajput opened up about why this project held such personal significance for him. With visible emotion, he shared:

“I’ve always been deeply attached to my parents. This story mirrors a reality many of us live but rarely acknowledge — the sacrifices parents make for their children, and how those same children, in the rush of building their careers, often lose sight of those who built their world.”

He added that Frozen Feelings is not just a story, but a reflection of countless unsung relationships between mothers and children — the love, the struggles, and sometimes, the silent distance that creeps in with time.

Rohan also extended heartfelt appreciation to his co-actors Anju Sharma, Yashika, Aditi Ghangas, and Pooja Verma, along with the creative backbone of the series — music director Vishal Garg, composer Umakant Mudgal, and editor & VFX artist Sai Laxman. He also expressed gratitude towards Mr. Sanjeev Garg (Founder, SFR Footwear), and Anil & Mayank Bansal (Founders, Delvin), for their unwavering support.

The webseries comes shortly after Rohan completes 100 k milestone  on his Instagram and won the Digital Creator of the year Award 2025 

Rohan passionately urged the audience:

 “In a country of 135 crore people, even if 5% viewers are moved enough by this series to care a little more for their parents — or parents for their children — we will feel that we’ve succeeded in serving the nation in our own way through storytelling.” 

Frozen Feelings is more than just a web series — it is an emotional awakening. A must-watch for every generation.

Speaking about her time on set, Khushi expressed, “Working with Pankaj sir was a life-changing experience. His calm, grounded presence and the way he remains so focused on set without any distractions is truly inspiring. He never even looks at his phone while working, and his dedication towards his craft is something every actor should aspire to.”

She further added, “His philosophy of ‘never act, just be’ completely changed my perception of performance. Watching him embody his character so effortlessly made me realise the importance of authenticity and honesty in acting. Being around him made me more aware of the depth an actor can bring to a role simply by being true to themselves.”

Interestingly, Khushi and Pankaj Tripathi’s daughter attended the same school, adding a personal connection to their professional journey.

For Khushi, working on ‘Criminal Justice’ was not just another role but an opportunity to grow as an artist. “This project and the chance to observe Pankaj sir closely has shaped my approach to acting. It reinforced my belief in storytelling and motivated me to pursue roles that challenge and transform me as an actor,” she concluded.

With the upcoming season of ‘Criminal Justice’ generating immense excitement, Khushi Bharadwaj’s reflections reveal the powerful impact of working with legends like Pankaj Tripathi in shaping young talents in the industry.

If your heart beats for stories that tie your stomach in knots and drag you, breathless, into the abyss of adventure, then darling, prepare to be utterly consumed. Forget those cheap thrills and predictable scares – you’re about to stumble upon pure gold. Below mentioned is a list of movies that are beyond entertainment; they are experiences, whispered invitations into worlds where shadows hold secrets and every quiet creak could be the prelude to your deepest fear. These five masterpieces of suspense, streaming now, are meticulously crafted to ensnare your senses, twist your perceptions, and leave you questioning everything long after the credits roll. So, plunge into the delicious darkness, because your next five obsessions are patiently waiting for you.

1. Chhal Kapat The Deception (Hindi)-(ZEE5)

Directed by Ajay Bhuyan, this series revolves around a seemingly joyous wedding in Burhanpur, Madhya Pradesh, that takes a dark turn when Shalu, a social media influencer, is found dead under suspicious circumstances in a pool. What initially appears to be a suicide quickly unravels into a complex murder investigation.

The talented Shriya Pilgaonkar leads the cast as SP Devika Rathore, a cynical yet brilliant cop with a haunted past of her own. As she delves into the case, she unearths a tangled web of secrets, hidden betrayals, and shocking truths among the wedding guests, where every individual becomes a potential suspect. The series also features an ensemble cast including Kamya Ahlawat, Ragini Dwivedi, Anuj Sachdeva, and Tuhina Das, each with their own motives and secrets.

2. Ela Veezha Poonchira (Malayalam) - (Amazon Prime Video)

From Shahi Kabir, the genius behind the chilling scripts of "Joseph" and "Nayattu," comes "Ela Veezha Poonchira" – a film that doesn't just tell a story, it wraps you in an oppressive silence. Ascend to a remote, desolate hilltop, where the wind whispers secrets and a heinous crime shatters the desolate peace. Here, police officers, including Soubin Shahir, Sudhi Koppa, and Jude Anthany Joseph, are forced to confront a macabre mystery, their relentless pursuit of truth amplified by a landscape that feels almost alive with menace. Every shadow in this critically acclaimed film, the first Malayalam production in Dolby Vision 4K HDR, promises a new threat, immersing you so deeply that you’ll feel the unforgiving chill of the air and the relentless pounding of your own heart.

3. Drishyam (Hindi) - (Jio Hotstar)

Imagine a man, ordinary in every way, who becomes the architect of an impossible deception to protect his family. This is the heart of "Drishyam," the 2015 thriller that will have you on the edge of your seat, marveling at the ingenuity of Vijay Salgaonkar (Ajay Devgn). When an accidental crime threatens to shatter his world, Vijay constructs an alibi so brilliant, so meticulously performed by his family, that it launches a taut cat-and-mouse game against the relentless Inspector General Meera Deshmukh (Tabu). But the story doesn't end there. "Drishyam 2" revisits the Salgaonkar family seven years later, the ghost of their past reignited by new evidence and the shrewd, determined Inspector General (Akshaye Khanna) reopening the case. Now, Vijay must weave even more intricate layers of manipulation, risking everything to shield his loved ones from the truth, leaving you to wonder: how far would you go to protect yourself?

4. Agnyathavasi (Kannada) -(ZEE5)

Imagine the relentless drum of rain on ancient tiles, the scent of damp earth clinging to the air, and a secret buried so deep within the mist-shrouded Malenadu region of Karnataka that it’s almost forgotten. Then, a rural murder rips open the fragile veneer of peace, dragging you into a late 1990s world where guilt, forgiveness, and concealed truths tangle in a chilling dance. Director Janardhan Chikkanna, with a masterful hand, weaves a narrative that feels less like a film and more like a haunting memory. Though its final act might leave you wanting, the journey, with stellar performances from Rangayana Raghu and Paavana Gowda, is a suffocating embrace of dread and atmosphere that will linger long after the screen goes dark.

5. Ittefaq (Hindi) - (Netflix)

Directed by Abhay Chopra, the 2017 neo-noir mystery thriller Ittefaq throws you into a perplexing night where two murder suspects, Vikram (Sidharth Malhotra) and Maya (Sonakshi Sinha), recount vastly different versions of the same chilling events. As Inspector Dev (Akshaye Khanna) meticulously untangles their conflicting narratives, the film masterfully employs the Rashomon effect, leaving you to question whose truth is real and whose is a carefully constructed lie. This gripping whodunit keeps you guessing until the very end, proving that sometimes, coincidence is just a clever disguise for something far more sinister.

Ravie Dubey and Sargun Mehta, under their banner Dreamiyata Dramaa, are all set to give the audience another new story. Titled Haale Dil, the series features Manisha Rani in the lead role as Indu. It is streaming on the official YouTube channel of the production house. The show premiered June 6 as the first episode went live. Here are five reasons why the series should be on your must-watch list:

ZEE5 has released the first look of its upcoming original series, Chhal Kapat The Deception. Set during an intimate wedding in Burhanpur, the story takes a dark turn when one of the bride’s best friends is found dead. The celebration unravels into a tense whodunnit filled with secrets, resentment and betrayal among lifelong friends. Leading the investigation is Inspector Devika (Shriya Pilgaonkar), a sharp cop with a shadowy past and keen instincts. As buried truths emerge, relationships are put to test, and the line between loyalty & deceit begins to blur. 

https://youtu.be/Tma01oDnpro?si=_WCb0c-mfkpVGabW

Directed by Ajay Bhuyan, produced by Juggernaut Production, and led by the dynamic Shriya Pilgaonkar, this gripping whodunnit also stars Kamya Ahlawat, Ragini Dwivedi, Tuhina Das, Yahhve Sharma, Pranay Pachauri, Smaran Sahu, and Anuj Sachdeva among others and is set to premiere on ZEE5 in June.

The series, blending drama, intrigue, and suspense, features a stellar ensemble cast led by iconic actress Shabana Azmi, the versatile Shalini Pandey, and veteran actor Gajraj Rao. Set against the backdrop of underground operations, Dabba Cartel explores the complexities of power dynamics, deception, and human emotions. With its rich character development and plot twists, the series promises to keep viewers on the edge of their seats.

Bhupendra Singh Jadawat’s role is pivotal, and his portrayal is expected to add depth and nuance to the already captivating narrative. Known for his versatility, Jadav has gained a reputation for bringing intensity and authenticity to every character he plays. His performance in Dabba Cartel will be no different, showcasing his ability to breathe life into a complex role.

Jadawat’s journey began in Jaipur, where he honed his craft and rose to prominence in the Indian film and digital entertainment industry. He is a proud graduate of The National School of Drama in New Delhi, which further honed his acting skills and contributed to his development as a versatile actor. His diverse roles in past projects have earned him a reputation as a reliable and engaging performer, and Dabba Cartel is expected to further solidify his place among the industry’s top talents. Sharing the screen with seasoned actors like Azmi and Rao creates a powerful synergy that adds to the series’ appeal.

Along with its stellar cast, Dabba Cartel has generated excitement due to its unique concept and high production values. The teaser posters, including the striking image of Matka King, have sparked intrigue and anticipation among fans. As the series unfolds, Jadawat’s performance is expected to shine, making Dabba Cartel one of the most anticipated digital releases of the year.

With its captivating storyline, impeccable performances, and an ensemble cast that combines established veterans with emerging talents like Jadawat, Dabba Cartel is set to be a must-watch for fans of gripping drama and edge-of-the-seat thrillers. Bhupendra Singh Jadawat’s breakout role in this series marks an exciting new chapter in his career, promising to further elevate his status as a rising star in the Indian entertainment industry.

Engaged – Roka Ya Dhoka on JioHotstar has kept audiences on the edge of their seats, and just when the contestants thought they had figured it all out, hosts Uorfi Javed and Harsh Gujral dropped the ultimate bombshell! In a dramatic twist, the final couples - Karan-Sifat, Vaibhav-Ayesha, and Prithvir-Azma—will not only have to prove their love to each other but now face the biggest test yet: convincing their parents!

The talented ensemble cast, led by Ovind Yadav, delivers outstanding performances. Aryan Mishra, Surbhi Palaria, and Taiyab Alam add depth and nuance to the narrative, making every moment unforgettable.

Under Ved Prakash's expert direction, "Love Angles" masterfully weaves intricate emotions and storylines, creating a truly exceptional viewing experience.

Bongo OTT, Bangladesh's premier streaming platform, continues to set the bar high with its diverse content. With "Love Angles", the platform cements its position as a hub for innovative storytelling.

Don't miss out! Watch "Love Angles" on Bongo OTT today and get swept off your feet by this charming romantic drama. Click the link to watch now! https://youtu.be/LPaxQWkis74?si=AvbK4Ah__VlF0Vi6

Bhubaneswar (Odisha) [India] : AAO NXT, Eastern India’s pioneering OTT platform, is proud to announce the exclusive streaming release of DAMaN, a National Award-winning film that has touched the hearts of millions. Streaming exclusively on AAO NXT since its launch on the platform on October 15, DAMaN brings a tale of courage, perseverance, and social change to homes across India.

The film, honored with the National Award for Best Odia Film at the 70th National Film Awards, takes a deep dive into the life of a young doctor who sacrifices personal comfort to battle an epidemic in the remote tribal villages of Odisha. Directed by Vishal Mourya and Debi Prasad Lenka, DAMaN stars Odia cinema superstar Babushaan Mohanty in one of his most powerful performances to date.

Set in 2015, DAMaN portrays the challenges healthcare workers face in combating both deadly malaria and deeply rooted superstitions in tribal communities. The film intertwines the struggles and triumphs of Dr. Siddharth, who leaves behind his urban life after being posted in the cut-off, naxal-dominated regions of Odisha’s Malkangiri district.

Kaushik Das, Founder and CEO of AAO NXT, shared his enthusiasm, saying, “We are deeply committed to promoting films that not only entertain but also inspire and provoke thought. DAMaN is a masterpiece that resonates with audiences for its portrayal of human grit and determination. We are immensely proud to stream this National Award-winning film, and we believe its story will touch the hearts of millions across India and beyond.”

A Tale of Bravery and Social Reform

Based on true events, DAMaN sheds light on the government’s efforts to control malaria in Odisha’s most inaccessible tribal regions. The film is a tribute to the selflessness of healthcare workers who face unimaginable hurdles while serving in areas lacking basic medical infrastructure. The protagonist, Dr. Siddharth, is stationed at the Janbai Primary Health Center, covering 151 villages in a naxalite-infested region. With little to no modern medical facilities available, he embarks on a mission to eradicate malaria, often using his own limited resources.

Award-Winning Accolades and Box Office Success

Since its theatrical release on November 4, 2022, DAMaN has received widespread critical acclaim and went on to become the highest-grossing Odia film of all time. At the 70th National Film Awards, it was recognized with the prestigious National Award for Best Odia Film.

By acquiring the exclusive streaming rights to DAMaN, AAO NXT reinforces its commitment to celebrating regional cinema and making impactful stories accessible to audiences around the world.

“In conclusion, AAO NXT is not just an OTT platform; it’s a celebration of Odia culture and storytelling. As Odisha’s first independent streaming service, we are committed to showcasing a diverse range of web series, feature films, and documentaries that cater to the tastes of over 50 million Odias worldwide. Our goal is to transform the entertainment landscape, delivering high-quality content in the mother tongue and making it accessible to audiences everywhere.

With features designed to enhance the viewing experience, such as unlimited HD streaming, personalized content recommendations, and the ability to download videos for offline viewing, we ensure that our users can enjoy their favorite shows and films anytime, anywhere. As we continue to expand our library, viewers can expect a wealth of exciting and thought-provoking content that pushes the boundaries of traditional storytelling. We are dedicated to bringing you stories that resonate, inspire, and entertain, and we invite everyone to keep an eye on AAO NXT for the incredible experiences that lie ahead. AAO NXT is more than a platform; it’s a movement towards enriching the cinematic landscape for Odia audiences globally. We’re excited to deliver content that not only entertains but also reflects the rich cultural heritage of our community. Stay tuned for an array of captivating stories that will inspire and connect us all.” — Kaushik Das, Founder and CEO, AAO NXT

For more updates and to watch DAMaN, visit AAO NXT at AAO NXT website https://aaonxt.com/

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Mirzapur 3’ has put him in the spotlight for his performance in the show as Shayar Raheem but actor Pallav Singgh already seems to have moved on, and is focusing on what’s next on his plate.

The actor has an interesting philosophy behind this. While he enjoyed the attention and appreciation, he now feels it’s time to empty himself and move on to the next character so that he makes the next one as memorable as Shayar Raheem.

Pallav spoke with IANS and shared that he has been involved with acting since his school. In college, he and his group used to study engineering in the day and turn artists from the evening till late at nights.

He told IANS, “We used to lie down on the slanting roofs of our college building, read plays under the starlit sky, rehearsed for weeks, and put up the show like its life and death. This thrill of putting everything on the line was so good that the academics could not surpass that thrill”.

The actor shared how he once received a standing ovation for one of his performances, and he couldn’t sleep that night as the appreciation triggered something in him.

He further mentioned, “The next day, even with the sleep deprivation, I was so happy that “I matter “in this crowd. And so even after engineering, while in a job with Amazon India, I used to work overtime, accumulate my leaves and go and perform in Theatre. Acting, I realised, is my love and no love can go on part-time. Hence, I jumped off the cliff fully into acting and cinema”.

The actor’s phone has been constantly buzzing since ‘Mirzapur 3’, leading to a pleasant problem of his battery draining faster. He told IANS, “I wish it gets discharged even faster (laughs). The past few weeks have been superlative in terms of talking to people about the experiences of Mirzapur 3 and about my personal ones. Have received numerous fan made sketches, words of adoration and innumerable calls”.

When asked how much has his routine changed after the show’s 3rd season, he said, “My routine has been just the same. What brought me here was the everyday work that went in and a generous amount of luck. The milestone of Mirzapur is behind me now. Presently, I have utmost gratitude and lots of zeal to jump into the next story in a big way. The faster I empty myself, the sooner I will be ready for the next one”.

The actor also spoke about his working with acting coach Atul Mongia, who is considered to be the best in the business.

Pallav told IANS that Atul ends up opening a lot of knots of one’s personality, which propels the actor fully towards the performance.

He said, “His work is centred around the ‘self’ of the actor, and by the virtue of his experience , he can answer the doubts in the most concise and effective way. He was my first director of the cinematic medium, and I am blessed to have worked with The Best. For my upcoming release, ‘Superboys of Malegaon’, he was the acting coach.

“I realised he was the glue which helped the cast bind together with the material and also with each other. Given a chance, I would prepare every role with Atul Mongia. The space he creates is completely devoid of judgements in which one can be free to fail and flourish”, he added.

Mumbai (Maharashtra) [India], July 31: They say, you don’t take a shot…you make a shot”-  Actor and Producer– Aarushi Nishank gears up for her project “Life Hill Gayi” starring Mukti Mohan, Vinay Pathak and Bhagyashree which will be streaming on Disney+ Hotstar from August 9.

“Life Hill Gayi” is the result of Aarushi Nishank’s long and interesting journey of being in front of the camera and her love for storytelling. Not only has she produced this captivating series, but she also conceptualized it, driven by a deep desire to celebrate and promote the rich culture of her beloved Uttarakhand. Aarushi’s unique vision shines through as she endeavours to showcase the serene and awe-inspiring beauty of Uttarakhand, portraying India through the enchanting lens of this magnificent region. Her passion for her homeland is evident, making “Life Hill Gayi” a truly mesmerizing journey into the heart of Uttarakhand’s cultural and natural splendour. 

As a young producer who is full of ideas, Aarushi aims to venture into unexplored realms of production by experimenting with new themes and subjects. She envisions delving into revolutionary and untrammelled areas and thus being able to discover her inner self using the limitless possibilities and scope of cinema.

Watch the trailer here- https://youtu.be/7V77GFLdKpE?si=j2AE797CrxRkL97s 

“I am incredibly excited for ‘Life Hill Gayi.’ This series is a reflection of my deep love for entertainment and my passion for showcasing the rich culture and breathtaking beauty of Uttarakhand. Through this project, I aim to bring the serene and awe-inspiring landscapes of my homeland to a global audience. ‘Life Hill Gayi’ is a journey into the heart of Uttarakhand, and I can’t wait for viewers to experience the magic and charm of this remarkable region”, says Aarushi Nishank.

Actress Khushi Bharadwaj, who is in her teens, has had a successful career so far. Last seen in ‘36 Days,’ the pretty girl will next be seen in the ‘Gyaarah Gyaarah’ series, which stars Raghav Juyal and Kritika Kamra. Talking about her work and personal life, Khushi says, "To be honest, balancing my work and personal life isn't that hard. I attend school regularly and even take part in most of my school events! On the other hand, when I'm on set, I always carry a book or two just in case I have extra free time. I have always utilized my free time. I am not the best at managing my time, but I make sure I have a list starting with things I have to tick off first. Basically, prioritizing things that are more important and then making time for the other stuff. A properly maintained checklist always helps."

Life is fast-paced, but Khushi feels 'me time' is also very important. She says, "One should always come up with 'me time'. I usually start with skincare and change into something comfortable. Later, I eat something I really like and take a good nap. There are a few things that I like doing and must do every day. It includes taking Coco (my pet) for a walk, completing my homework, and scrolling through Instagram."

She also adds, "I have multiple hobbies. I can play three instruments: guitar, ukulele, and a little bit of keyboard. Other than that, I also learn MMA and tennis. During my free time, and sometimes even between lectures, I like to sketch and draw. In a way, that relaxes me."

Khushi is a teenager, and she knows her diet well. She says, "I believe food is the most important part of our lives in many ways, for our health and well-being. I try my best to keep my eating schedule balanced."

Khushi has done shows like Baalveer on television; she was also part of the Nawazuddin Siddiqui and Avneet Kaur starrer OTT film Tiku Weds Sheru.

Mumbai (Maharashtra) [India] : Launch saw the presence of Karanvir Bhora, Nyra Banerjee, Aziz Zee, Bhoomika Kalita, Shakir Shaikh, Ruhi Chaturvedi, Sunil Pal, Hrishikesh Pandey, Ali Quli Mirza, Shivendraa Om Saainiyol, Varsha Chaudhary, Ankita Maithy, Rehan Shah, Hansa Singh, Shwetaa Khanduri, Bhumanyu Singh, Armaann Tahil, Prashant Virender Sharma, Nishant malkhani, Vikas verma, Rakesh Paul, Shaarib sabri, Riva Arora, Ejaz Khan, Shreya Sharma, Suraj singh, Ishaan verma & Many More.

Mohammed Fasih, the innovative founder of Showman Group, distributor and presenter of Zila Ghaziabad, Rush, Insaaf The Justice, and partner in Sunburn has joined hands with Mehmood Ali, founder of Pen N Camera International, E Cinema, and Don Cinema are poised to revolutionize the streaming industry with the mid-June debut of Don Cinema. This avant-garde platform is set to be a game-changer for entertainment lovers worldwide.

Don Cinema will offer a vast collection of over 800 international feature films across six languages: English, Iranian, Turkish, Korean, Spanish, and French. It will also provide a rich selection of 300 South Indian films, along with content in Punjabi, Assamese, Bhojpuri, and Bengali, appealing to both global cinema enthusiasts and regional audiences. In addition to this extensive film library, the platform will feature 70 web series and 5,000 hours of diverse content from around the globe, ensuring a comprehensive and varied viewing experience.

At the helm of Don Cinema’s groundbreaking initiative by Mohammed Fasih and Mehmood Ali is set to elevate Don Cinema’s position in the competitive OTT market.

One of the most innovative features of Don Cinema is its provision of live streaming for 500 TV channels, a pioneering move for any OTT platform. This feature is expected to draw a wide audience, seamlessly integrating traditional TV viewing with the convenience of on-demand streaming.

Ensuring broad accessibility, Don Cinema will be available on both iOS and Android devices via the App Store and Play Store. This enables users to enjoy their preferred content anytime, anywhere, on their chosen devices.

Enhancing the entertainment ecosystem further, Don Cinema is also set to launch a new musical app—DON MUSIC CAFE—scheduled for a July-August release. This app aims to serve music enthusiasts, adding another layer of entertainment and underscoring Don Cinema’s dedication to offering a comprehensive entertainment experience.

Mohammed Fasih and Mehmood Ali are poised to make a substantial impact on the OTT market, presenting a unique combination of international films, web series, animation, and live TV. As it gears up for its grand launch, Don Cinema is set to redefine the entertainment consumption landscape, ushering in a new era of streaming services.

Reflecting on the launch of Don Cinema, Mr. Mohammed Fasih says” With Don Cinema, our mission is to bridge the gap between global and regional entertainment, offering a platform where diverse voices and stories come together. Our vision is to create a seamless and immersive viewing experience that not only entertains but also connects audiences worldwide. We believe that the future of entertainment lies in its ability to transcend boundaries, and Don Cinema is here to lead that revolution” 

”Don Cinema is set to revolutionize the way we experience entertainment. It’s a platform where the magic of cinema meets the innovation of technology, bringing world-class content to your fingertips” Mehmood Ali

Mumbai (Maharashtra) [India] : As cricket fever sweeps the nation with the ICC Men’s T20 World Cup 2024, PlayboxTV introduces its latest plan: PlayboxTV T20 Dhamaka. With the PlayboxTV T20 Dhamaka, users can dive into a diverse array of content across various genres, from LIVE sports and movies to TV shows and documentaries. This unique package is designed to cater to the varied tastes of Indian viewers, combining the thrill of LIVE T20 matches with the convenience of on-demand streaming.

Aamir Mulani, Founder and CEO of PlayboxTV, comments, “Cricket holds a special place in the hearts of all Indians and we’re committed to keeping that spirit alive. We’re thrilled to introduce our new PlayboxTV T20 Dhamaka, making the ICC Men’s T20 World Cup 2024 on Disney+ Hotstar available to a wider audience.”

At an unbeatable price of INR 149 per month, PlayboxTV which includes Disney+ Hotstar subscription, offers an exceptional value for money. Subscribers can enjoy premium content on multiple devices, making quality entertainment accessible to a wider audience. Besides the cricketing action, the package includes access to a total of 20 popular OTT platforms, ensuring a vast library of content. Whether you’re a fan of Bollywood blockbusters, international TV series, regional films, or the latest web series, you can now watch all you love with just one subscription.

Subscribing to the PlayboxTV T20 Dhamaka is simple and quick. Interested users can visit the PlayboxTV website or download the PlayboxTV app. After selecting the PlayboxTV T20 Dhamaka package, subscribers can enjoy instant access to a world of entertainment at their fingertips. As the action of the ICC Men’s T20 World Cup 2024 unfolds on Disney+ Hotstar, PlayboxTV T20 Dhamaka stands out as the perfect subscription plan combining cricket craze and diverse entertainment needs. The subscription plan becomes even more affordable with the yearly plan at INR 1499 offering nearly two months of savings.

 
About PlayboxTV 
PlayboxTV is revolutionizing the way India consumes TV content to become Naye Bharat ka Naya Digital TV. India is going through a paradigm shift in the entertainment landscape and PlayboxTV is playing a crucial role in this. PlayboxTV offers seamless access to live TV channels and OTT platforms without the need for multiple subscriptions. Users can access PlayboxTV easily with a single sign-in on various devices, including Mobile, Tablets, Android TV, Fire TV and Smart TV. The platform boasts a robust distribution network covering the entire country and has plans to further enhance it to reach a broader consumer base.

Contemplating making a comeback soon, the actor expresses her wish to sign an OTT project.“I am not interested in doing movies,” she tells us, adding, “I really want to do something on OTT because with the web, there is no hero or heroine, and it’s just the characters without which the story cannot move. Also, I find OTT platforms more inclusive, and the stories are age appropriate, which is not always the case with Bollywood films.”Hailing the streaming platforms for not only the kind of opportunities and variety they offer, but also for how they envision stories and characters, Sonam says she can’t wait to face the camera again.“OTT gives you that chance to be yourself. In whatever content I have watched so far, I see women coming up the way they are. Manisha Koirala in Heeramandi is amazing and beautiful, and she commands the screen. That, I find so appealing. There are many other stars in the show, but she owns the domain, and only an OTT project with so much depth will offer you that scope. In all shows, there are several characters. and everyone gets their own space, which they own perfectly,” she notes.

In fact, the actor credits the growth of web space as one of the main reasons that lured her to look forward to a career in showbiz once again, and now, she craves to showcase her acting prowess. However, she wouldn’t want to call her entry a comeback.“I feel like I am starting all over again as a newcomer. So, I am still waiting to find a script and a story, which I feel is good enough for my re-entry as a newcomer and something that would appeal to my sensibilities. I am not questioning the people who have offered me some roles, but they didn’t resonate with my sensibilities,” she concludes.

“I feel like I am starting all over again as a newcomer. So, I am still waiting to find a script and a story, which I feel is good enough for my re-entry as a newcomer and something that would appeal to my sensibilities. I am not questioning the people who have offered me some roles, but they didn’t resonate with my sensibilities,” she concludes.

10th Rajasthan International Film Festival (RIFF)
On the theme, 'Youth and Film Heritage'

In the beginning of her career she started with some remarkable projects such as the super hit Hindi Tv shows Kis Din Mera Byah Howega ,  Rudra Ka Rakshak and bengali film Ami Eti amongst others. In the ever-evolving landscape of Indian entertainment, the digital platform is witnessing a surge in engaging and compelling content.

One such standout performer who has recently graced our screens is Divyanshi Dey, sizzling in her latest OTT release titled "Paap Culture." The movie, set against a backdrop of mystery and intrigue, has captivated audiences with its riveting plotline and stellar performances.

Divyanshi Dey effortlessly brings a perfect blend of intensity and emotion to the screen.  Dey's ability to emote and convey the complexities of her character adds a layer of authenticity to the storyline. The chemistry between Divyanshi Dey and her co actors has always been a factor people had looked upto and the stakes are getting higher this time around. 

The actor also shared her experience about the responses she received, Divyanshi said that she was thrilled with the fantastic response on her performance received so far. It has been a long journey - one that started nearly six years back. She takes immense pride in her journey and accomplishment and is grateful for all her found support.

She had always thought of herself as an introvert, and it was the camera and set that made her realise her potential. Today, she has given multiple big hits in the industry and presenting India and its culture by her classical dance shows globally and has been loved and praised for her hard work.

“Paap Culture" opens with a shocking incident that sends ripples through the serene façade of a farmhouse. Divya Agarwal, an aspiring actress, played by Divyanshi the plot of "Paap Culture" streaming on Jio Cinema weaves a web of suspense, keeping viewers on the edge of their seats the audience is taken on a rollercoaster ride filled with unexpected twists and turns.

Her upcoming projects include a bengali film and a multilingual Telegu, Tamil and Hindi project. Divyanshi will also be seen in project to be released in 2024 & 2025. "Paap Culture" showcases a different facet of Dey's acting prowess, establishing her as a versatile performer in the industry. She is inclined towards many humanitarian causes such as helping animals and kids without parents or guardian and she has been persistent at it.

What makes this announcement even more extraordinary is the unique and grand unveiling that took place at the iconic Lav Kush Ramlila Ground near the majestic Red Fort in Delhi. This launch marks a remarkable first in the history of Indian cinema, drawing in massive crowds and an atmosphere of pure excitement.

"Apurva" unfolds the extraordinary journey of an ordinary girl who must confront formidable challenges to survive in the unforgiving terrain of Chambal, one of India's most perilous places. The film is the result of a collaboration between some of India's top creative talents, promising an enthralling and gritty thriller.

Tara Sutaria, portraying the titular character Apurva, shares her excitement, saying, "This is a powerful and thrilling story of an ordinary girl whose inner strength, intelligence, wit, and courage shape a journey that will keep you on the edge of your seat. It's the role of a lifetime for me, and I am eagerly awaiting audiences to witness my transformation in Apurva as we launch our trailer very soon! I'm hugely excited and looking forward to Apurva's release from November 15 onwards on Disney+ Hotstar."

Abhishek Banerjee, who plays a menacing character, adds, "My character in Apurva is perhaps one of the most menacing and fearsome ones that I have portrayed so far. The powerful script instantly appealed to me when I first heard it, and I can't wait for the audience to watch the trailer, which will be launched very soon, and thereafter the film's release from November 15 onwards on Disney+ Hotstar."

Rajpal Yadav, sporting an intriguing new look, says, "Audiences will see me in a very different and unusual avatar in Apurva, which will be revealed when our trailer launches very soon. This is just the first glimpse, and I am looking forward to audiences watching Apurva from November 15 onwards on Disney+ Hotstar."

Get ready for an edge-of-the-seat experience with "Apurva" streaming exclusively on Disney+ Hotstar from November 15.

New Delhi (India) : India, a country deeply rooted in conservative values and traditions, has been witnessing a remarkable transformation in its approach to sexual wellness, fueled by the influence of Over-The-Top (OTT) platforms such as Netflix, Amazon Prime Video, and ALT Balaji.  This shift, marked by a growing openness towards discussions about sexual health, pleasure, and well-being, reflects the changing dynamics of Indian society.

Traditionally, Indian cinema has been largely conservative when it comes to depicting sexuality and sexual health. However, the advent of OTT platforms has allowed filmmakers and creators to push the envelope, leading to a surge in content that explores sexual themes in a more open and unapologetic manner. Notable series and movies like “Lust Stories” on Netflix or  “Four More Shots Please” on Amazon Prime Video or “Gandii Baat” on ALT Balaji have emerged as flag-bearers in this shift, addressing issues of sexuality, desire, and relationships more explicitly than ever before.

Accompanying this shift in narrative is the emergence of adult wellness products, such as intimate accessories and adult toys, in the mainstream. These products, once considered taboo, are now depicted and discussed openly in various OTT series and movies. 

Shows that depict open conversations around intimacy, especially from a female perspective, have enabled more Indians to explore products that enhance adult wellness. The stigma around intimacy conversations is also reducing, especially among urban Indians, thanks to relatable and bold depictions in web series. In fact, multiple online platforms that sell wellness products ranging from lingerie to massage oils have reported 3-4 times higher sales in the last 2 years.

The growth is particularly high for products perceived as premium, discreet and promoted by influencers. Urban Indian women are more open to experimenting with adult wellness products compared to earlier years when conversations around intimacy were taboo. The promotions are also targeted – products are placed in specific high-impact scenes that prompt audiences to explore similar products.

While OTT shows do not directly promote or endorse brands, industry experts have noted a strong correlation between shows that depict intimacy openly through characters and a rise in sales of adult wellness products. According to Mr. Vishal Aggarwal, Marketing Head at Naughty Nights, “The relatability of characters and depictions that are progressive yet grounded in reality are contributing to removing inhibitions around intimate conversations. This is a positive shift towards a more open, safer, and innovation-focused industry catering to adult wellness. 

To bridge this knowledge gap, Naughty Nights offers live chat and phone support, ensuring that customers can access expert guidance and assistance in product selection, troubleshooting, and any other concerns they may have.” This move towards more openness, acceptance, and education signifies a cultural shift in the way Indians approach and embrace their sexual well-being, largely influenced by the evolving world of OTT content.

The inclusion of adult wellness products in Indian OTT content is part of a broader initiative to empower sexual wellness. By bringing these products into the limelight, content creators aim to challenge societal norms, reduce stigmatization, and foster a more inclusive dialogue about sexual health. This newfound openness reframes the narrative surrounding sexual wellness, highlighting its significance in promoting overall well-being.

While this cultural shift towards more open discussions about sexual wellness and the inclusion of adult wellness products is undoubtedly a positive step forward, it also raises important ethical considerations. Critics argue that the explicit promotion of these products could potentially lead to unrealistic expectations and even objectification. It is essential for content creators to handle this transformation responsibly, ensuring that the depiction of adult wellness products aligns with ethical considerations, promotes consent, and does not perpetuate harmful stereotypes.

The transformation of India’s sexual wellness landscape through OTT platforms is a delicate balancing act. On one hand, it challenges deeply ingrained taboos and paves the way for more open conversations about sexual health. On the other hand, it necessitates a responsible approach to ensure that the promotion of adult wellness products contributes positively to societal change.

The transformation of India’s sexual wellness landscape through OTT platforms is a testimony to the evolving dynamics of the nation. The normalization of adult wellness products in mainstream media is a significant step towards promoting sexual wellness and reducing the stigma around these discussions. However, it is imperative that this shift is navigated with care and sensitivity, ensuring that it remains a force for empowerment and positive change in Indian society. The journey towards a more open and inclusive dialogue on sexual wellness is well underway, and it is up to content creators, platforms, and society as a whole to continue shaping this transformative narrative.

Elvish Yadav and Abhishek Malhan have both gained strong fan support through the season, making the final round even more thrilling. Originally slated for six weeks, the show's extended run due to enthusiastic audience response and impressive streaming figures has made it a standout. Although the exact prize of Rs 25 lakh hasn't been confirmed by the show's creators, it's been a topic of discussion among contestants.

Streaming exclusively on Jio Cinema at 9 pm, the grand finale diverges from tradition by occurring on a Monday, deviating from the usual weekend pattern. The competition was enhanced by a diverse lineup, including participants like Akanksha Puri, Cyrus Broacha, Jad Hadid, Aaliya Siddiqui, Avinash Sachdev, Aashika Bhatia, Puneet Superstar, Falaq Naaz, Palak Purswani, and Jiya Shankar, alongside the five finalists.

As excitement peaks, it's worth noting that Bebika Dhurve's departure marked the elimination of the second finalist from Bigg Boss OTT Season 2. The conclusion keeps viewers on the edge as Elvish Yadav and Abhishek Malhan engage in a fierce contest for the ultimate victory.